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Ann Arbor's Own Prol’e is Back Like He Never Left
In every local music scene, there are artists who don’t just participate, they help shape the culture. For the Ann Arbor and Washtenaw County Hip Hop scene, Prol’e is one of those artists. Born Tony Thompson, Prol’e’s journey in music started early. Born in Detroit with a strong musical background in his family, stepping into music wasn’t a question, it was a calling.

SwagRight Toni
May 22 min read


Wendy Day is Back with FREE GAME for independent music artists
There are certain names in the music business that don’t always show up in headlines, but if you’ve spent any real time trying to understand how this industry actually works, you run into them sooner or later. For a lot of independent artists who took the time to study instead of just chase moments, Wendy Day is one of those names. For what’s being built with The Family 734, she’s not just a reference point. She’s part of the foundation.

SwagRight Toni
Apr 203 min read


Ypsilanti's J DUB Is Moving Like an Artist With Something to Prove
There’s something about artists from Ypsilanti that just feels different. Maybe it’s the environment, or the way creativity gets built authentically between real life responsibilities instead of inside perfect aesthetic driven studio sessions. To me it’s just that the stories tend to run deeper. J DUB feels like one of those artists.The first thing you notice isn’t even the music. It’s the presence. The kind of stage energy that makes people stop what they’re doing and pay at

SwagRight Toni
Apr 83 min read


Learning From Virgil Abloh: A Better Way for Artists to Think About Merch
Merch is often the quiet frustration in an independent artist’s career. The music might be connecting, the shows might be growing, and the audience might be real, yet the merch still feels off. Not bad enough to scrap entirely, but not strong enough to feel essential. When that happens, it’s easy to blame design skills, budget, or access. More often than not, though, the issue runs deeper. It’s not a production problem. It’s a reference problem.
Most artist merch fails becau

SwagRight Toni
Feb 113 min read
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