Every artist wants press coverage, you plan the event, promote it, bring people out, create a moment and then you hope a journalist or blog is there to capture it. But most of the time, they’re not. Not because your event wasn’t worth covering. But because media doesn’t move the same way artists do. They’re on deadlines, limited staff, and competing priorities. If they miss your event, they usually miss the story altogether, Unless you give it to them.